This is an exciting opportunity to join a team of passionate professionals in one of the most successful web hosting providers in the region. If you have what it takes, apply today!
Key responsibilities
- Work with the Head of Marketing to design the marketing strategy and execution plan
- Prepare marketing strategy for email marketing campaigns – automatisation, up-sell and cross-sell
- Work with customer database to segment and pinpoint relevant customers
- Prepare and execute plans in terms of customer retention
- Work with internal sale system
- Provide clear briefs on any planned activity to execution teams (marketing, product, development)
- Map the customer lifetime journey and optimise each relevant customer touchpoint
- Collaborate with the product management team to develop marketing and pricing strategies
- Lead the creation and supervision of the marketing calendar (campaigns, promos, communication)
- Work with other team members to improve the marketing and content creation processes
- Aid with preparation of both internal and external collateral (e.g., board presentations, brand and culture book, customer support marketing aids, advertising or sales material)
- Prepare and evaluate content strategy for Social media
- Effectively communicate upcoming changes and activities to key company stakeholders
Desired qualifications and experience
- 5+ years in a relevant marketing position
- Knowledge of email marketing and strategies, hands-on know-how of email automation software (e.g, Mailkit, SmartEmailing…) preferred
- Overall marketing competence, strategic and tactical (hands-on know-how)
- Strong data focus and analytics skills, with good know-how of BI and analytics tools (e.g., Excel)
- Solid understanding of Google Analytics. Knowledge of Google Data Studio welcome
- Strong time/self-management and organisational abilities
- Experience with UX and graphic design / copy supervision preferred
- Experience with social media content management. Experience with setup of social media ads welcome
- Excellent communication, interpersonal, and presentation skills
- Fluent in English (written and spoken). At least advanced Slovak or Czech